FOOD4LOVE srl, the company that owns the JuiceX brand, was founded by founding JUICEBAR (now a brand sold to CHEF EXPRESS spa) as the first Italian company, established in 2004, specializing in juices and fresh juices from 100% natural fruit and vegetables, healthy food (salads , unique dishes of raw vegetables and steamed vegetables and products suitable for those suffering from food intolerances: rice, grilled chicken, salmon, spelled, feta, etc ...), sushi, fresh soups, sandwich toasts, fresh fruit salads with yogurt without fats, boost (natural energy), special coffee and cafeteria, take away and pizza. The products are prepared in front of the consumer, accompanied by nutritional indications, so as to make customers perceive the freshness of the products and the possibility of "drinking" and "eating" 100% fruit and vegetables without additives, sugars or preservatives. In some products: “smoothies”, fat-free yogurt is added on request, which is also produced in front of the consumer.

FOOD4LOVE through various PRODUCTION and RESEARCH and DEVELOPMENT FACILITIES continuously studies and tests all the recipes and cooking methods intended for its customers and then directly controls the workers in the kitchen and its preparation processes in cooking, squeezing, slicing, cutting all foods which then transports daily to its direct and indirect points of sale, in order to always have the whole FOOD CHAIN under control, allowing points of sale with limited spaces and high margins per square meter.